A Gen-Y Rock Star is a new breed of musician.
A Gen-Y Rock Star is the offspring of the DIY musicians. Taking punk rock ethos, great ideas, tomorrow’s artistic vision and the power of the internet to facilitate a the modern day’s rock star lifestlye.
Gen-Y Rock Stars is written by Greg Rollett, an interactive marketer and former musician from Orando, FL. Greg co-founded and currently runs operations at Endagon Innovations, a new media marketing agency focused on helping companies reach Gen-Y and younger consumers through Social Media, mobile technologies and entertainment. Greg has worked with Miller Lite, Coca-Cola, Disney and countless others on large operations and has also consulted for many indie bands around the world. Greg is known to speak on panels at Florida Music Festival, Atlantic Music Festival and other conferences.
The site is geared towards THAT musician. The indie rocker with more YouTube videos than recorded songs. The band in the van with no album but thousands of streaming fans on UStream. The rapper recording songs and podcasting them on iTunes every night. It focuses on music marketing and tags information on advertising and distribution. It is a great way to utilize social media via internet and promote musicians who are struggling for record deals and gigs.
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